Magna International

Magna Technology Takes Aim at Distracted Driving

We’re coming up with smart solutions that alert a driver to danger without adding to his or her distraction. These include in-cabin monitoring, eye-tracking and biometric monitoring.

Car-crash fatalities are on the rise globally due to the growing problem of driver distraction. At Magna, our new high-tech features are designed to head off potentially dangerous situations and help drivers who have lapses in attention.

We’re coming up with smart solutions that alert a driver to danger without adding to his or her distraction. These include in-cabin monitoring, Front/Rear cameras with our Surround View systems, and occupant monitoring in the 2nd and 3rd row seating areas.

Among the Magna advances:

  • Front/Rear Cameras and Surround View systems:We have our ADAS technology on more than 100 vehicle models across seven different automakers.These systems help drivers with forward collision, emergency braking, and lane departure, to name just a few.
  • Driver Monitoring: An in-vehicle camera we’ve developed tracks the driver’s gaze and level of alertness to detect inattention or drowsiness. The technology can not only tell when a driver is not paying attention, but makes allowances for normal actions, such as looking in the side-view mirrors.
  • Occupant Monitoring:Interacting with other passengers can be a real crash risk, according to safety experts. Magna puts the brakes on this problem with in-cabin monitoring of second- and third-row seats. This video-based system provides drivers with “eyes in the back of their head,” an industry-first feature. Front passengers get a clear view of the backseat area on a display screen, giving parents and caregivers a top-down view. Even in low light or dark conditions, passengers are illuminated by an infrared LED light and can be seen clearly on the screen. In-cabin monitoring of second- and third-row seats is a Magna feature now in production.

These are other examples of how Magna is turning its attention to some of the most pressing challenges on the road today.

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